natureofthings is a modern wellness house rooted in the enduring wisdom of nature. We believe that health is harmony. It's synchronicity of body, mind and the natural world. Our ingredients come from the earth – plants, minerals, and elements. Our formulas are equal parts curative and preventive, designed to give you a good today and even better tomorrow. We stand for uncompromising quality, science-backed results and a commitment to total transparency.

Interested in adding natureofthings to your store? Book a virtual appointment with one of our sales managers. We customize sales strategies for each brand, working to ensure they are placed into the best retailers who match their vision, aesthetic, and ideal customer base.

Known for:
Elemental beauty & wellness essentials that target stress, anxiety, pain and inflammation while beautifying the skin.
Hero Product:
Superlative Body Balm

Discover natureofthings

Jamie Leilani Pelayo & JP Collett

Jamie is a nineteen-year veteran of the fashion and beauty industries, Jamie worked as a marketing executive and content producer for leading lifestyle brands including Vogue, Sephora, Kendo Brands, and Violet Grey.

During JP's twenty-year career building brands for fashion, lifestyle, and beauty companies he traveled the world, where he encountered the medicinal practices of other cultures that opened his eyes to new ways of thinking around health and well-being

Formulas & Ingredients

They believe in the healing alchemy of the natural world. the ingredients come from the earth — plants, minerals and elements. No harmful petrochemicals or unsafe toxins. They use organic botanicals whenever possible and the formulas comply with the most stringent of clean beauty standards.

Environmental Responsibility

They are continually examining the packaging design options available in market to see how their evolution may strengthen their sustainability narrative. They've already begun taking steps to increase repurposablity, recyclablity and compostablity with their latest product refresh.

creates the most heavenly floral bath that I have ever experienced