Erin is committed to maintaining this line
of communication and support to create an
ecosystem that reflects an optimistic future
for the industry.
Sidia
THE SIDIA STORY
SIDIA is a Personal Scentcare™️ brand founded by Erin Kleinberg honoring the self-care rituals of her beloved late grandmother, Sidia. For years, Erin couldn’t find the perfect hand cream, so she formulated her own award-winning formula that smoothes, softens, and is a non-greasy, fast-absorbing scented Hand Serum. As an ode to Erin’s fondest memories visiting Sidia in Palm Springs, our custom-developed formulas are blended with rare, efficacious ingredients found in the desert.
The SIDIA fragrance families harmoniously align with our emotional states to engage the senses and ease the mind.
THE ERA OF PERSONAL SCENTCARE™️ STARTS NOW
SIDIA elevates your shower routine to a self-care ritual. Whether you’re craving calm or clarity, choose your sensorial journey to enhance your mood and curate your intimate environment. SIDIA’s scents never overpower, are designed to be layered and enrich those everyday, intentional moments through fragrance. So you can Come Home to Yourself.
GET TO KNOW THE SIDIA COMPLEX™️
Our plant-powered products are crafted with the SIDIA Complex™️. Our signature blend of avocado oil and shea butter melts into the skin, leaving it soft and plumped. Extracts of aloe vera, prickly pear and cactus flower nourish and soothe, altogether creating the perfect formula to leave your skin feeling rejuvenated.
Founded:
2020
Known for:
Inviting us to live unfettered and free from restriction
Hero Product:
The Hand Serum
Social:
@sidiathebrand
The Founder
Erin Kleinberg
Erin Kleinberg is the founder of SIDIA, co-founder of Coveteur, and CEO of Métier Creative, an award-winning creative agency. Erin was inspired to launch SIDIA in 2020, after the passing of her late grandmother. The real life Sidia’s enduring style, humour, resilience, grit, and inherent grace left a legacy that serves as the brand’s blueprint today; rooted in comfort, intention, inviting us to live unfettered and free from restriction.
social mission
Community
SIDIA is a female-led & purpose driven body care brand. They have developed a social mission to empower people to create, share, heal, and achieve. By providing funds and resources and instituting a creative community through Maison Mentors, they aim to support individuals as they tell their powerful stories and create impactful career-building experiences.
Ingredients & Values
Leading with Purpose
Honoring the duality Sidia's namesake matriarch, SIDIA, our hand- poured duo of candles reignite the many sides of the self that we tap into each day. SIDIA candles are non-toxic: free of parabens, sulphates, phthalates, vegan + cruelty-free. SIDIA fragrance oils are blends of the highest quality fragrance from our French perfume house partners.
PRESS
FASHIONISTA | OCTOBER 2024
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POP SUGAR | OCTOBER 2024
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ALLURE | BEAUTY AWARDS | SEPTEMBER 2024
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THE ZOE REPORT | AUGUST 2024
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IN STYE | BEST BEAUTY BUYS | JUNE 2024
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BUSTLE | BEAUTY AWARDS | MARCH 2024
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GQ | NOVEMBER 2023
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ESQUIRE | SEPTEMBER 2023
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THE KIT | BEAUTY AWARDS | 2023
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POP SUGAR | BEAUTY AWARD | 2023
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HOUSE BEAUTIFUL | LIVE BETTER AWARD | 2022
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COSMOPOLITAN | HOLY GRAIL BEAUTY AWARDS | 2022
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ELLE | NOVEMBER 2023
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GQ | NOVEMBER 2023
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REAL SIMPLE | JULY 2023
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COSMOPOLITAN MAGAZINE | MAY 2023
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STYLE CASTER | APRIL 2023
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NEW BEAUTY | 2023
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POP SUGAR | BEAUTY AWARDS | 2023
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WWD | NOVEMBER 2023
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THE ZOE REPORT | NOVEMBER 2023
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NEW BEAUTY | NOVEMBER 2022
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FASHIONISTA | SEPTEMBER 2022
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THE QUALITY EDIT | SEPTEMBER 2022
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WELL + GOOD | SEPTEMBER 2022
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NY TIMES T MAGAZINE | AUGUST 2022
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GLOSSY MAGAZINE | AUGUST 2022
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NEW BEAUTY | AUGUST 2022
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