Wonderblush

Wonderblush is a collective that creates makeup essentials designed to make everyday beauty an effortless affair. Emphasizing the power of wearable shades, so versatile and flattering, they'll quickly become staples in your self-care routine. Crafted with clean, cruelty free, vegan ingredients that are thoughtfully formulated and produced in Montreal, Wonderblush products invite you to experience beauty that feels as good as it looks.

Interested in adding Wonderblush to your store? Book a virtual appointment with one of our sales managers. We customize sales strategies for each brand, working to ensure they are placed into the best retailers who match their vision, aesthetic, and ideal customer base.

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Founded:
2018
Known for:
Clean, vegan, cruelty free makeup
Hero Product:
La Lumière liquid eyeshadow
Social:
@wonderblush

The Founder
Melanie Hachey

Melanie is the Wonder Woman behind Wonderblush. At the height of her career, she quit her Fortune 500 position to follow her dream of becoming a full-time makeup artist. After testing the waters, she chose to specialize in bridal makeup as she felt it offered the highest level of gratification and human connection. Pretty quickly, she developed her signature fresh and luminous "makeup, no makeup" look. As her journey progressed, she met other passionate beauty artisans who inspired her to build her own team and design a boutique beauty lab like no other. After finding her daughter Victoria playing with her makeup, Melanie examined the labels and realized that many of the ingredients in her favorite products were surprisingly unsafe and unhealthy. Her next challenge was set: create a line of high-quality beauty products that would also be safe, healthy, effective and sustainable. She joined forces with her husband Don, and decided to embrace the next chapter of Wonderblush.

Product Integrity
Formulas & Ingredients

All Wonderblush products are clean, vegan, cruelty free and locally made in Quebec. Wonderblush chooses to work transparently with a combination of mindfully lab-tested ingredients to develop healthy and effective product recipes.

Sustainability
Environmental Responsibility

Luxury or not, sustainability comes first. Wonderblush is committed to offering quality vegan and cruelty-free products. Wonderblush also chooses to make everything locally and prioritize PCR (post-consumer recycled) plastics along with other recyclable materials.