Sachajuan is based on a  minimalist approach, not only regarding haircare but holistically, considering everything from design to the performance of the products. It is about offering solutions that reduce hair care and styling to simplify the process and provide the consumer with the most efficient products.

Minimalism requires dedicated attention to detail, as it relies on complete transparency and honesty. By referencing iconic and archetypical design aesthetics and interpreting them in a decidedly contemporary context, Sachajuan has created an expression that is simultaneously timeless and modern.

Interested in adding Sachajuan to your store? Book a virtual appointment with one of our sales managers. We customize sales strategies for each brand, working to ensure they are placed into the best retailers who match their vision, aesthetic, and ideal customer base.

Known for:
Clean modern aesthetic and simplistic communication
Hero Product:
Scalp Shampoo

Sacha Mitic and Juan Rosenlind

Sachajuan was established by internationally renowned hairdressers Sacha Mitic and Juan Rosenlind in 1997, SACHAJUAN has been developing and manufacturing haircare and styling products since 2004

Formulas & Ingredients

SACHAJUAN products contain extracts from two cold water algae – Rhodophycea and Chondrus. The unique combination of these ingredients improves elasticity, moisture and adds shine to the hair. We call this Ocean Silk Technology. It works both on the surface and the interior of the hair, increasing elasticity and moisture while also adding to the hair's mineral balance with magnesium, calcium manganese, and zinc. It also nourishes the scalp.  This synthesis of ingredients in their products elevates and enhances the natural characteristics of your hair.


Sachajuan products are made in their native country of Sweden, They follow EU compliancy guidelines which are the most stringent globally. They use only clean ingredients. Their bottles are made of 100% PET recycled plastic. No animal testing.

Discover Sachajuan

The shampoo gives your hair structure and maintains strength without stripping it of it's essential proteins.