The Art Of Shaving Founders Are Back With A Transparent Take On Beauty Ingredients
The objective of Ingredients® was to raise the bar on purity. This new brand would redefine what safe products should be.
Their definition was simple—yet not easy to achieve. The goal: products made with 100% pure plant-based ingredients. They would not be diluted with water. There would be no hidden fillers or chemical preservatives. For maximum efficacy, they would limit their formulas to the fewest ingredients— and deliver them in high dosages.
Then they did something radically transparent. It was something no other brand had ever done before. They printed the name of every ingredient—along with the exact percentage used—on the front of the bottles. The founders Myriam and Eric want you to know exactly what each product contains.
It was this obsessive focus on natural plant-based ingredients that inspired the company name.
Interested in adding Ingredients to your store? Book a virtual appointment with one of our sales managers. We customize sales strategies for each brand, working to ensure they are placed into the best retailers who match their vision, aesthetic, and ideal customer base.
When they met in Miami, Myriam was 19 and Eric was 26. They each had a passion for natural health and they shared French roots (she grew up in Paris, he in Casablanca). They both were vegan. That was a rarity in those days. But they had each experienced food sensitivities in their youth.
Myriam's background was in the spa industry. Eric had a proven record of business experience. And together they nurtured the elusive spark of the entrepreneur. Seeking new opportunities, they moved to New York City in 1995. Myriam began to study Herbology, Eastern medicine and aromatherapy. Eric joined a small company distributing English shaving products for men.
The list of harsh chemicals you won’t find in our products is too long to list! There are thousands of ingredients commonly used in our industry that we consider to be toxic or simply ineffective at best. Instead of giving you the “Free from” list, we decided it would be simpler to place every ingredient – the exact percentage formulation in fact – directly on the front of our bottles for all to see and share.
Our ingredients are extracted from plants such as seeds, nuts, herbs, flowers, leaves, roots, barks, fruits, mushrooms, and natural sea sources or bee products. We look for cold-pressed, organic, unrefined, and minimally processed ingredients because they retain the most active compounds: phytonutrients, antioxidants, vitamins, and minerals.
We avoid ingredients that contain chemicals, hidden fillers, preservatives, or solvents. Our R&D team audits each ingredient source to look for sustainable and ethical farming practices, organic and natural certifications, and traceability. Our ingredients are carefully sourced directly from trusted producers around the world to ensure purity and freshness.