mid/night 00.00
mid/night 00.00 is a clean self-care brand inspired by innovation, creativity and inclusion. Midnight holds great symbolism, representing a moment to pause and prioritise self-care after a hectic day. It signifies a transformative journey from darkness to light and symbolizes a fresh start with each new day. This symbolism embodies the brand's dedication to personal growth, renewal, and embracing the potential for positive change.
Founded in 2019 by Nina Urgell and Marc Ciudad, mid/night 00.00 is the perfect fusion of creativity and exceptional products. Their brand represents the synthesis between the world of imagination and the perfection of the products they offer. mid/night 00.00 was created from, and still is, a labor of passion,
intention and curiosity. It emerged as an exploration of new understandings of beauty that went beyond purely physical concerns. They acknowledge the myriad forms of beauty and strive to deliver products that are more than just solutions.
mid/night 00.00's skincare line is built around versatile, everyday essentials that are thoughtfully formulated to hydrate, balance and strengthen the skin barrier. From multitasking cleansers to lightweight serums, each product is designed for all skin types.
Their hairline collection focuses on scalp and strand health with gentle, plant-powered formulations that cleanse, nourish and fortify.
In 2023, the brand expanded into fragrances with Casa Pablo, a collection of four unisex perfumes inspired by different moments of the day on the Mediterranean island of Formentera.
Their products are carefully formulated with the use of natural biotechnological active ingredients to deliver visible and long-lasting results. All products are vegan, plant-based and contain over 90% natural ingredients. All products are free of toxins and everything you don't want for your skin. No silicones, no parabens, no phthalates, no SLS, no GMOs and no chemical sunscreens. Their containers are made of glass or sugar cane, they always use local ingredients and producers to reduce their ecological footprint, and their packaging is FSC Certified.
Compatible with all hair and skin types, mid/night 00.00's offer science- baked products, carefully formulated with biotechnological
processes and natural active ingredients to deliver visible and long-lasting results. Their products are designed for every skin type, tone, and gender, promoting diversity and inclusivity.
