Sidia

Clean, luxe, efficacious body care + fragrance that invite you to care as hard for yourself as you do the world around you.

Inspired by the legacy of the family matriarch, SIDIA develops formulas and fragrance that liberate the senses. Designed to invoke the feeling of being at ease, SIDIA is redefining what it means to reconnect with yourself as you move through your world and home.

SIDIA is proudly based, formulated & designed in Toronto, Canada.

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Founded:

2020

Known for:

Inviting us to live unfettered and free from restriction

Hero Product:

The Hand Serum

Social:

@sidiathebrand

The Founder

Erin Kleinberg

Erin Kleinberg is the founder of SIDIA, co-founder of Coveteur, and CEO of Métier Creative, an award-winning creative agency. Erin was inspired to launch SIDIA in 2020, after the passing of her late grandmother. The real life Sidia’s enduring style, humour, resilience, grit, and inherent grace left a legacy that serves as the brand’s blueprint today; rooted in comfort, intention, inviting us to live unfettered and free from restriction.

social mission

Community

SIDIA is a female-led & purpose driven body care brand. They have developed a social mission to empower people to create, share, heal, and achieve. By providing funds and resources and instituting a creative community through Maison Mentors, they aim to support individuals as they tell their powerful stories and create impactful career-building experiences.

Ingredients & Values

Leading with Purpose

Honoring the duality Sidia's namesake matriarch, SIDIA, our hand- poured duo of candles reignite the many sides of the self that we tap into each day. SIDIA candles are non-toxic: free of parabens, sulphates, phthalates, vegan + cruelty-free. SIDIA fragrance oils are blends of the highest quality fragrance from our French perfume house partners.

PRESS

REAL SIMPLE | JULY 2023

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COSMOPOLITAN MAGAZINE | MAY 2023

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STYLE CASTER | APRIL 2023

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NEW BEAUTY | 2023